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Leanne Calderwood, CMP believes developing a personal brand is the key to setting yourself apart in any sales industry. Serving as a meetings’ site selection associate for the past 14 years, Leanne used the hospitality industry’s hiatus in 2020 to help other sales professionals to find their voice and create a brand that attracts business and opportunities. Through this work, her true passion was ignited and now Leanne serves her community through her blog, videos, online courses and consulting services around LinkedIn and personal branding.
As a former meeting planner and site selection professional, Leanne was given a unique perspective into both sides of a sale’s transaction. She shines a light on these best practices and helps others break through the sales clutter and stand out from their competition.
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| Presentation: |
Get Started On Your Personal Brand!
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| Description: |
Personal branding is no longer reserved for celebrities and entrepreneurs, everyone is deserving of a personal brand and can use it as a way to build trust with their clients. Our brands can act as powerful sales tools that can lead to business and opportunities but getting started can lead to overwhelm and confusion. In this presentation, Leanne takes hold of the chaos, and provides clear direction on how to get started on using your personal brand as a business tool.
Learning Objectives:
- Learn about the 5 key decisions you need to make about your brand
- Discover a simple 5-Step framework for putting your brand ideas into ACTION
- The TWO questions you should ask with each piece of branding content you make
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| Time: |
10:40 AM - 11:40 AM
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Location:
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Virtual Platform - Main Stage |
Forecast attendees will have access to each speaker's recorded session for 30 days after the event.